“I feel like everybody’s podcasting and nobody’s podlistening.”
February 17, 2017, The New Yorker
I spend a lot of time writing about how to podcast, mainly because that’s what I spend most of my day trying to learn.
But I realized lately that we never share with you what we’re listening to, and the cartoon above from The New Yorker inspired me do that.
Theses suggestions are mainly based off of Jeff Gibbard’s favorite marketing podcasts because that’s his area of expertise and what he typically listen to.
So without further ado, here are our recommendations for 5 marketing podcasts you should already be listening to:
Ranking in at number one in Jeff’s book is this podcast with Mitch Joel.
Six Pixels of Separation is podcast for digital marketers seeking to understand the nuances digital marketing and social media from an actual agency perspective. Mitch is known for his laid back, free flowing conversational style and high profile guests. Mitch and his guests cover high level topics like leadership and creativity to more timely concerns like machine learning and AI for marketing. He tends to deliver straightforward and actionable advice in his six points of separation segment. With over 10 years of back catalogue to explore, this is an essential tool for marketers seeking to better understand the digital landscape.
Self-proclaimed “world’s most entertaining marketing podcast” hosted by Mark Schaefer and Tom Webster might seem braggadocious, but I’d say there right on money. With over 50 years of marketing experience between the two and their comedic approach to discussing the current aspects of online marketing makes this podcast as informative as it is fun.
Another one of Jeff’s top favorites is Smart Passive Income with Pat Flynn.
Consistently in the top 10 for business on iTunes and Overcast, Flynn uses his podcast as an extension of the topics he covers on his blog like how he built his online business and came to support his family 100 percent on passive income sources. He’s more than qualified to teach us about it on a weekly basis and he does so with high powered guests that only amplify and add more insight to their conversations.
One of Jeff’s new obsessions is Noah Kagan Presents.
On this podcast, host Noah Kagan shares the world’s best strategies to start and grow your business, improve your productivity, and live a happier and more successful life.
His guests are often high performers from lots of different industries. He covers topics from how to create an interesting life to building a 6-figure online business to behind-the-scenes of Tim Ferriss, and more.
Why is Jeff into this one right now he says, “I think he gets great guests and he asks excellent questions that show his overwhelming commitment to making sure his episodes are extremely valuable.”
Again, this podcast is one of Jeff’s more recent obsessions and frankly mine as well.
This podcast is hosted by LinkedIn co-founder and Silicon Valley entrepreneur Reid Hoffman.
I really like the concept of this show. It’s meant to focus on how to scale your company, and Hoffman uncovers those strategies in his interviews with big name guests like Brian Chesky, CEO of Airbnb; Mark Zuckerberg, CEO of Facebook; and Sheryl Sandberg, COO of Facebook. Larissa Murillo, Marketing Manager at MarketGoo.
In each episode, you’ll learn why and how marketing is intricately connected to your company’s growth and Hoffman and his guests offer very practical steps to get there.
I find it difficult to be engaged by most business podcasts but Hoffman has a way of pacing his interviews so that they build naturally to a point of inspiration, the music helps too.
Also cool, Hoffman has a clear commitment to bringing on both male and female executives to offer a more well-rounded answer to the question, “How do I scale my company.”
There ya are. Those are our recommendations for the 5 marketing podcasts that you should be listening to. Hopefully, you found one or two podcasts to add to your ever-growing podcast feed.
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If you’d like to chat more with about podcasts with me, you can email me firstname.lastname@example.org or find me on Twitter @CarolineTesone. I’m obsessed with the medium and always willing to share what I’ve learned with this community.
True Voice Media is now offering a Podcast-In-A-Box service where you bring the talent and we bring all the professional production value.
And if you’re local to Philadelphia and just looking to do it yourself, we also have time slots available at our recording studio. Click to here to inquire about booking.