On December 14, 2015, DJ Khaled was “lost at sea.” He used Snapchat Stories to capture the experience. Though DJ Khaled was not unknown at the time, his Snapchat story catapulted him into super stardom. The coverage of his misadventure also brought new attention to Snapchat and soon enough, marketers began to postulate that Snapchat had […]
By now, you’ve probably heard about the murder of Robert Godwin Sr. at the hands of Steve Stephens, which unfolded on Facebook Live video for the world to see. If you haven’t, here are a few different articles. Events like these raise so many questions about ethical responsibilities of these platforms, while simultaneously revealing the […]
Welcome to 2017 and a brand new mini-segment of the True Voice Media Podcast: The Classroom. As implied, in The Classroom, our host, Jeff Gibbard, takes us to school on one particular short topic. Today, Jeff’s talking about how to better understand your Facebook Ad results. Recently, a client asked Jeff how to tell the […]
I still get asked this question all of the time and the answer is: YES! ABSOLUTELY YES! EMPHATICALLY, UNEQUIVOCALLY YES, YOU SHOULD HAVE A WEBSITE! For the sake of what I know about anything it is this, DO NOT trust your brand or business with ANY social network. Should you use social media, social tools […]
Guest blogging can have a number of wonderful effects. We syndicate our blog Social Media Philanthropy to Social Media Today. Each of our posts is fed into Social Media Today via RSS and their editorial board selects posts to be showcased on the site. In this case, content is being curated from other sources that […]
There are hundreds of posts about how to optimize your Facebook privacy settings. Every single day there are stories about people sharing something they didn’t intend to. This post is going to provide the absolute BEST possible advice about how to ensure that you maintain your privacy on Facebook.
We’re constantly assessing the impact our of various marketing channels. One thing has become painfully clear…Facebook is not worth the time and effort. Today I’m going to tell you why we decided to stop wasting time on Facebook. Profile vs Page To start, I have to be clear that my Facebook profile is great. Though […]
You have been hearing it for a while now… “You gotta be on Facebook, there’s 500 million people on there.” “Facebook has over 800 million people, it can’t be ignored.” “Every business should be on Facebook, there’s over a billion people there. If it were a country…” Nonsense. It doesn’t matter that there are […]