There’s no shortage of companies that offer Social Media. It seems as though every PR firm, Advertising Agency, Marketing Company and SEO shop is looking to help you with Social Media. To the uninitiated, they all seem they same, and they all seem capable. Unfortunately, nothing could be further from the truth.
The truth is that outsourcing your Social Media is a big decision. It is the equivalent of giving your voice to someone else. Don’t just trust that to anyone that says they understand Social Media.
Because Social Media is so much a part of our everyday lives, there are people who think that their Candy Crush addiction or basic knowledge of Twitter is enough to be the voice for a brand.
Is that really enough for you?
Social Media Marketing Done RIGHT
We’ve been using Social Media Professionally since 2007. Ask the other firms how long they have been in it professionally?
We’ve spoken at conferences all over the country and even internationally. Ask anyone at the other firms you’re talking to if they have.
We taught a course at Drexel University on Social Media Strategy. Ask the other firms you’re talking to if they have.
We’ve been blogging about this industry to the tune of nearly 1,000 posts. THAT’S thought leadership. Ask the other firms you’re talking to how many blog posts they’ve authored.
We’ve tinkered, toyed, broken and fixed every network you’ve heard of and hundreds you’ve never heard of.
We’ve developed systems and processes to deliver more value, for less money. No other company in Philly has what we’ve got. That’s a promise and that’s why we’re the best Philadelphia Social Media Management Company.
- We start by identifying the goal you’re after and design a social media and content strategy to accomplish those objectives.
- Next, we create audience personas, core messaging, crisis plans, and communication graphs.
- Then we set about creating a content calendar, identifying relevant keywords, hashtags, and influencers.
- Once we have everything we need, we build systems for maximum efficiency.
- From there we provide top notch community management by engaging your audience, populating your channels with relevant and valuable content, and offering the best social customer service in the business.
Now, since you’re probably in the research phase, you’ll need some help spotting those that don’t actually know what they’re talking about.
We’re here to help.
How to Spot A Faker
The barrier to entry for becoming a Social Media professional gets lower with each new social network, as people are quick to become the “expert” on Periscope, Blab, Snapchat, or whatever network comes out tomorrow.
The problem is many of these people have no idea how to run a business, or grow a business, or tie their social media marketing activities back to real results.
Ask them to show ROI and watch them run for the hills.
That’s why we put together a nifty little guide called The Ultimate Guide to Selling Social Media Woo Woo.
This is the definitive guidebook for spotting a Social Media Phony.
Flip through it. It’ll sharpen you BS meter in no time.