Social Media can be incredibly effective at building awareness around a product, service, or an idea. But can Social Media be used to generate new leads for business?
Yes, it can!
Whereas many “social media consultants” wil regurgitate the words “conversation” and “engagement” several hundred times, few seem to understand how to bridge the gap between talking and business value.
Thankfully, we do.
Using Social Media to generate new leads can be exceptionally easy, but it can also be very difficult. It comes down to several factors:
- Do you know how to move someone from one online venue to another to take action?
- Do you have something of interest to your target customer?
- Do you have the mechanisms in place to qualify those interested people as leads?
- Does your company have the infrastructure to capture those leads effectively?
Some of our clients are all set up, and simply need support in a single phase of the lead capture funnel. Others need a full blown revamp of how they use Social Networks to capture the awareness and interest of a lead, and then translate that interest into action.
We’ve done all of this. We can help you generate more leads.