While everyone has been talking about social media marketing, email has quietly been moving along as one of the highest converting marketing channels available.
Getting access to someone’s inbox is something marketers should not take for granted. Because in addition to direct access to the inbox, email marketing also dovetails nicely into social media marketing, as Facebook and Twitter give you the ability to target those on your email list, and lookalike audiences with similar demographics.
And now, with the arrival of email marketing automation that can trigger action based and intent based automated email sequences, you’ve got a recipe for lead nurturing, new customer acquisition, and sales.
We look at email marketing, similarly to how we approach social media marketing, in that it must be strategized at the beginning and tested along the way. We see email marketing and automation as integrated parts of the marketing mix and an essential part of successfully converting social media traffic, and engaging blog readers.
We design list building strategies, content calendars, and complex automation systems to engage your audience based on the actions they take. All of this is carefully considered as we deploy the full digital marketing strategy.