Storytelling through Photos
Since the beginning of time humans have been communicating through stories. Since the first cave paintings were discovered, telling stories has been one of the most fundamental communication methods. Storytelling is what grabs almost all audience’s attention. We feel much more engaged when something is narrated to us, whether in words, or pictures.
Fast-forward to today, where social media is a form of communication to people all around the world.
Social media usually favors all things visual. When we see pictures online, it is our nature to connect these images with words in our head. A picture is worth a thousand words right? That’s why pictures tell us stories that we can relate to.
Believe it or not, storytelling is an efficient way to convince your customers that you are the right company to do business with. Marketing your business’ stories through photos, videos and other visuals have a huge advantage over others who narrate their business using dry text.
Pinterest is a great place to frame and share these stories with your customers, as well as potential customers.
“Pinterest Is For Girls”
You might say something like, ‘Pinterest is for girls and Moms, I don’t need that for my business.’ Well that may be true, but here’s something you might not know:
The average e-commerce order from a Pinterest user is $179 compared to $80 for Facebook and $69 for Twitter, according to Danny Maloney, the CEO & co-founder of PinLeague, a Pinterest marketing platform for businesses. Maloney recently spoke at the Online Marketing Summit in Silicon Valley about how businesses can leverage the free Pinterest network and according to him, Pinterest now accounts for over 20 percent of social commerce.
Active Pinterest users are tech-savvy and have more disposable income than non-users. The most active users are definitely Millennial Moms, with 94% of activity being from females (Forbes) but they are the ones who stay at home and buy through social media and online tools that inevitably influence most of the purchases for the entire family.
Pinterest can be a powerful tool for quickly getting that attention, driving traffic to your website, and boosting revenues.
The Future of Marketing is Visual.
Because social media favors visual and rich media, seasoned marketers are turning their attention to Instagram and Pinterest. Instagram is said to be the most dominating platform right now, and Pinterest is growing at a fast pace as well with visual content. People relate to visuals; they spark engagement and inspire brand advocacy.
Pinterest can help your business get discovered by millions of people looking for things to plan, buy and do. If your business is visually-oriented, this is a platform you should be utilizing as an online marketing initiative.
It is possible to develop a following on these image-based sites and drive high amounts of traffic to your site. We promise, it isn’t as difficult as you may think, either. We’ve brought to you a couple case studies and tips below for you to leverage how to utilize your own Pinterest marketing.
Four Seasons: Four Seasons Hotels and Resorts brings memorable travel experiences to guests from all over the world. This hotel uses Pinterest to show what kind of vacation spots are available near their hotels. Destination advice, traveling tips, photos and ideas for vacations helps the company connect its hotels around the world with travelers. Since joining, Four Seasons has seen exponential growth in followers, click-throughs, and referral traffic.
Realtors: Think about if you were independently running a Real Estate business, large or small. You could take photos of your listings and pin them each to a separate board, or maybe even have separate boards for select neighborhoods. Let’s say you have 5 properties in the East Village of NYC: Take and share photos of your listings, the surrounding neighborhood, and local shops and attractions in that neighborhood, etc. Have those photos link back to your blog or website, and there you have it. Someone may be interested in your property 😉
1) About You:
Tell your audience about you and the people behind your company.
You can use your own photos or other photos you have found around the internet to convey a portrait of your company’s people.
- What does your company do? Who are the people behind it?
- How does your office celebrate birthdays/milestones?
- What’s your office culture like?
- What makes the company unique?
2) Background Story
- How did it start out?
- Did you face any challenges?
- Have any proud moments you want to share?
3) Impact Story
- How are you making lives better or easier for your customers and clients?
- What kinds of pains are you alleviating for them?
- Hint: Posting videos or pictures of happy customers and clients is the best marketing tool you can have.
- What are your company’s values? Trust, Loyalty, Authenticity? Customer service? Fun? Non-profit or community service? There are plenty of things on Pinterest to show this, even if it is just a cute little quote.
5) Brand your pins.
- Adding a logo to your pins creates visual cues and reminders to customers and even non-customers.
6) Don’t just pin “All the things.”
- Separate your pictures into themes using different boards. About you, Values, Customers/Clients, can all be separate.
These are just six ways that we have found, what kind of Pinterest strategies and tactics do you use?