Whether or not you participate on Social Media sites, people are still talking. Your participation is not required for someone to go on an all out rant and rave about how much they think you suck.
So here are the real questions…
If conversations are happening, are you listening?
If people are having discussions about you, and something negative comes up, do you want to be a part of that discussion?
If something negative comes up, do you want to be reactive, create and account and respond, or do you want to find yourself in the company of a loyal and supportive community that you’ve built over time through consistant value creation and engagement?
The choice is yours.