We’ve heard this before.
“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” — Western Union internal memo, 1876.
“I think there is a world market for maybe five computers.” — Thomas Watson, chairman of IBM, 1943.
“The Internet is just a fad.” – Clifford Stoll (1995)
We could be wrong, but indulge us for a moment…
- Why did 63.2% of all internet users sign on to a Social Network at least once per month in 2012?
- Why do 34% of 18-34 year old women check Facebook as soon as they wake up, before even getting out of bed?
- Why do an average of 57% of people sleep with their cell phones within arm’s reach? (And that’s not just Millennials (83%), 50% of Baby Boomers admit to it as well.)
- Why is the population of Facebook larger than all but 2 other countries? (1. China 2. India 3. Facebook)
- Why did the United States spend 121 billion minutes on social media sites in July 2012 alone?
- Why has Social Media surpassed both email and pornography as the top internet activities?
Sure, everything could come crumbling down in an instant…but is it likely?
Pandora’s box is open.
Remember what Social Media represents: the removal of the gatekeeper. Prior to social media, news and information came from television, radio and printed publications. To get through those channels, you had to pay someone, know someone, or be extremely interesting. Nowadays, anyone with an internet connection can become a video star, a radio personality, a journalist, a celebrity, a micro-celebrity, an influencer, a publisher, or a critic. This train is not stopping. Do you want to get on?
“Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.” – Erik Qualman