The First Annual Holiday Social was a smashing success!
With more than 120 people in attendance, raising an estimated $1,250 in donations, but most importantly, over 2000 articles of clothing collected to keep children warm (and stylish) this season, we are so grateful for everyone who attended this event, or contributed to making this event happen.
But amidst all of the success, we must not forget why we created this event: To provide warm clothes for underprivileged kids this holiday season, who wouldn’t have normally seen clothes under their tree otherwise.
When we first talked about this event, there were a lot of questions that needed to be answered, and they needed to be answered FAST.
- Where were we going to get the money to make this as big as we wanted?
- In just 4 weeks, how would we get so many people there?
- Where would we hold it?
- Who was going to be a co-sponsor with us?
- Most importantly, where were we going to find the kids to be our models?
There are so many things that go into producing an event of this magnitude. This includes everything from getting sponsors, venue, food and beverage, logistics, setup costs, liability and risk management, and marketing and promotion.
The task was daunting with less than 4 weeks.
“Hustle Makes The World Go ‘Round”
In just under 4 weeks, we were able to cover all costs of the event, get all of logistics and details handled, and put on an amazing event at a fantastic local venue near our office in Old City.
Our partner in organizing the event Dharma Ventures was crucial in making the right connections and helping us to move quickly.
To say that Social Media Marketing and Email Marketing were our best friends would be an understatement.
Our network told their network, and within two weeks, the event sold out. We were seeing RSVP’s from people neither Jeff, nor myself even knew!
It was a great feeling, and it solidified to us that this event wasn’t just an idea for a holiday party, it was a social good vision turned to life.
We could not have done it without help
We are so grateful for the support from our sponsor East River Bank.
They were with us from the very beginning as partners who were genuinely interested in what we were trying to do. They believed in supporting our good cause and local event. We know that they will be a partner with us for the long-run.
If it wasn’t for East River Bank, we would have never been able to have such a great venue in The Neighborhood House in Old City. Could we have picked a different, less expensive venue? Sure…but our vision was bigger!
Thanks to the financial backing from East River Bank, we were able to put on a bigger and better event!
With an event that was just an idea one month ago, this social good initiative created a tremendous amount of buzz in a short amount of time.
Who knew The Holiday Social was going to be this BIG?! Who knew the Holiday Social was going to receive such press and attention?
Between being on FOX29’s Good Day Philadelphia, to being interviewed by Declaration Philly, and having our event featured on the front page of both Philly.com and DrinkPhilly.com, we couldn’t be more proud of the attention we were able to generate in such a short period of time.
The kids came from Northeast Treatment Center: A non-profit, licensed and accredited organization, offering a range of behavioral health and social services to adults, adolescents, children and families in the Greater Philadelphia region. I spent time with some of the kids a couple weeks prior to the event to ensure they felt comfortable being in a show that, to them, was put on by a complete stranger.
Needless to say, I felt very loved by each and every one of them and was able to gather around 20 at-risk children (some girls some boys) to happily be in the show, most of the children which were foster children in Philadelphia.
Leading up to the event, we collected over 75+ large bags filled with clothes.
Even better, we collected 40+ warm Winter jackets for kids in need this season.
We went through all of the clothes and made sure they were clean, gently used, and sorted into age groups. The most unique pieces were put aside to be in the show.
All of the money raised at the door, and leading up to the event were put towards buying BRAND NEW warm Winter clothes for children, and then respectively donated to Northeast Treatment Center, and the ever popular children’s charity, Cradles to Crayons.
The children in the show, ages 4-18, really were the stars of the show. Their faces lit up like Christmas trees as they walked down the runway with their newly chosen outfits. They were able to keep all of their outfits, and more when the event was all over.
Over 120 people attended, and using the hashtag #HOLIDAYSOCIALPHL, we had the whole place talking before, during, and after the event around social media sharing their photos, thoughts, and reflections. Scroll to the bottom of this post to see the amazing impact of this.
After such a successful event, and hearing people talk about it days after, we have decided that this will not be just a one-time thing. We will be creating a 501(c)3 and spinning off a non-profit division of True Voice Media dedicated to The Holiday Social and many other social good initiatives. We thank all of our sponsors and organizers for making this event even remotely possible, let alone a huge success:
And our Food and Beverage Sponsors:
A HUGE thanks to our stylists:
Thanks to our photographers, the DJ, our volunteers…and everyone involved: If it was not for you, this would not have been what it was.
We thank you, and we cannot wait for next year to make it bigger and better than ever.