It’s finally here! The new True Voice Media Podcast.
We dabbled with a few different kinds of formats and made a lot of blooper reels throughout the process, but we finally made it to this point: the first episode of Social Currents.
So what’s current in social media this week?
Apparently media companies are struggling (who knew, right?!).
In today’s digital world, new trends and tactics appear so often that media companies are constantly spinning their wheels trying to keep up.
We dove into three trends on the rise that are either causing media companies to struggle, or are a result of it:
- Companies and small businesses are leveraging their earned press by using social ad campaigns to promote articles about themselves. Basically, they’re choosing to bypass publishers to run their own advertisements.
- Some media companies, like Fox Sports, are making major editorial layoffs in favor of expanding their video content production….because, Millennials.
- Other media companies are doing a total pivot and supplementing their revenue with e-commerce. Buzzfeed is selling what?!
For the full deats, just listen below.
And we got into what we’re obsessed about this week.
- Caroline is obsessed with a recent episode from the popular podcast Reply All from Gimlet Media. The episode is called “Long Distance,” where the hosts of the show go to great lengths to get to the bottom of a call center scam based in India. After months of chatting with call center employees, host Alex Goldman uncovers more about the scam and the company and the man who’s running the whole show. After befriending a now ex-employee, the episode ends with Alex heading to India to finally get to the bottom of this.
- Jessie is obsessed with a Netflix documentary called The Keepers about the murder of Sister Catherine Cesnik in 1969 at a Catholic High School. Flash forward to the early 90s, students from the school begin to reveal instances of sexual abuse committed by the priest, which opens up an investigation on his implication in the nun’s death.
- Jeff is super obsessed with a podcast called Masters of Scale hosted by the creator LinkedIn, Reid Hoffman. On the show, Reid tries to uncover how businesses grow by talking with people like Mark Zuckerberg, Sheryl Sandberg, and Eric Schmidt.