It’s November. The sidewalks are decorated with crunchy leaves, and Starbucks has just started serving their Holiday cups. We expect this transition once a year, sometimes with excitement, sometimes with a sigh of apprehension as we unbox all of our old winter sweaters. While this change is inevitable, it’s completely relative to marketing your own […]
Of the 5 main activities of Social Media, measurement is perhaps the least understood and most widely overlooked. Measuring your social media efforts is the only real way to determine what is working to drive real business value. Today, my friends, I bestow upon you a gift: a social media dashboard template for Google Analytics. […]
There’s a serious problem out there, and it may be getting worse. In all the excitement and hype about social media, people have latched onto certain buzzwords and phrases so much that this “common knowledge” often falls outside the realm of questioning or further examination. Today, let’s look at the hallmark of overused, misunderstood and often […]
“Content Marketing” is undoubtedly the buzz phrase of 2013; everything is about content now. In the midst of this push to create content the same resistance, objections, and insecurities keep coming up. “I don’t know what to say” “No one cares what I have to say” “I need to create more content, but I don’t […]
I don’t write a lot of posts with specific directives. Typically I try to offer up some perspective or advice. Today I’m going to tell you what to do.
I think that the company of today needs to be in it for more than just the pursuit of profit; unless we expand the definition of profit to include customer loyalty, employee retention, valuable insights, increased speed of innovation, and the contribution to overall social welfare. A business that simply looks at the world in dollars […]
Social Business is far more complex than Social Media Marketing. Social Media Marketing can be handled by a single department, all of whom have some experience with the art of communications (hopefully). Marketing departments are used to thinking about communications holistically. They are keenly aware that: Someone could be offended by a campaign; a marketing […]
Most companies get into social media with pipe dreams of earned attention. The desired end result could be summed up in Mark Twain’s Tom Sawyer: “Every eye fixed itself upon him; with parted lips and bated breath the audience hung upon his words, taking no note of time, rapt in the ghastly fascinations of the […]