Some businesses are STILL putting social media and digital marketing on the back burner. The world has undeniably changed and it continues to change at a rapid pace. I wouldn’t be the only one to contend that it is a bad idea to wait any longer. So, today, for those still holding out, I’m going […]
There’s two ways to address this question. The first is to answer it literally, as in “time of day.” Between the hours of midnight and midnight, there are better or worse times to tweet. I’ll get to that in a moment. The second way to answer this is to go a bit more figuratively. Like […]
What started as a joke about sexting and disappearing nudes, has made its way into the mainstream. Was it DJ Khaled who did it? Was it Gary Vaynerchuk? Perhaps. But I think more likely, it’s simply the result of a platform that has “it.” Unlike the content, this network will not disappear With 6 billion […]
Recently, I had the opportunity to sit down with Hewitt Tomlin of Contactually. We chatted for 15-20 minutes about Social Media Strategy and the value of a good CRM. Give it a watch.
On July 19th, I posted my longest blog post ever completely rethinking the path forward for Twitter. I’d read eulogies and heard bloggers predicting its demise and I wanted to contribute a verse. Today, I want to resurrect Google+ into a legitimate competitor The first question you’re probably wondering is: Why? What is worth saving? For one, […]
It changed our methods of communication. It altered the dynamic of influencing others. It revolutionized marketing strategies. It rendered mailing nearly obsolete. But what exactly is it? Though social media is such a crucial part of our daily lives, it’s so difficult to define. What exactly are the benchmarks in order for something to be […]
Two days ago , I asked the question, “Is Social Media making us less social?” Today I want to take an alternative view… Technology! You can choose to either reject it or embrace it, but the fact of the matter is that it is that you cannot escape it. Nineteenth century civilians complained that the Pony […]
It’s a beautiful day in mid-July and I am at home with nothing to do. As I check my Snapchat story updates, I am reminded that my friend, Sally, has just returned home from Aruba. (She obviously couldn’t resist the geotag op from the local airport.) I text her to make plans for a lunch […]