In mid 2017, plenty of people are still asking themselves, “Should I Start a Podcast?” We all know that podcasting is super trendy, and sometimes it can feel like everyone and their mother has one. Given the crowded landscape of podcasting, a better way to approach this question is to first ask yourself why you […]
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The Evolution of Memes
This post was written by our amazing intern Francisco. Millennials have the entire future in their hands, but right now, screenshots of Kim Kardashian’s crying face and Donald Trump’s weave are too hard for many of them to ignore. Memes have gained a lot of traction over the past few years, and it seems that they’re taking […]
Are Your Employees Your Biggest Advocates?
Employee advocacy is happening everyday, on every social platform, whether your company realizes it or not. Your employees are sharing details with their networks on everything from long, tedious meetings to petty office drama. But if you’re lucky, they’re praising the company and its leadership for its encouragement and progressive views (like this woman who […]
3 Reasons Why Your Business Should Leverage Instagram Collections
What Are Instagram Collections? One of Instagram’s newest features is the ability to save posts into your own private collections so that you can easily access them later. Users can create multiple collections based on various topics – videos, foods to try, funny memes, style inspiration, you name it. When you find a post that […]
Don’t Spend a Dime on Influencer Campaigns
It’s not hard to understand why influencer marketing is one of the most asked about services in the industry right now. It can be an extremely impactful way to get more exposure and validation for your brand. As we see marketing trends leaning towards authenticity, there’s no better better way to target your audience than […]
The Story of Facebook and Instagram Stories (and hopefully what’s next)
On December 14, 2015, DJ Khaled was “lost at sea.” He used Snapchat Stories to capture the experience. Though DJ Khaled was not unknown at the time, his Snapchat story catapulted him into super stardom. The coverage of his misadventure also brought new attention to Snapchat and soon enough, marketers began to postulate that Snapchat had […]
Murder on Facebook Live raise questions about accountability and sparks outrage
By now, you’ve probably heard about the murder of Robert Godwin Sr. at the hands of Steve Stephens, which unfolded on Facebook Live video for the world to see. If you haven’t, here are a few different articles. Events like these raise so many questions about ethical responsibilities of these platforms, while simultaneously revealing the […]
Why Your Facebook Ads Are Failing
How Hard Can Facebook Ads Be? The Scenario: Your company wants to leverage its social media presence in order to increase awareness of the brand and drive traffic to its website. Since it’s a smaller business, you take it upon yourself to run a few Facebook ad campaigns. Though you’ve never done it before, you […]
