How can we help each other?

That’s what it used to say on my business card a few years back.  It’s the crux of what networking is all about; helping one another. Yet somehow the conversation about social networks has been highjacked.  It’s no longer about creating connections…it’s about how to push marketing messages through these channels. But networking is a […]

Conversation Shift: Social Media –> Customers

In 2011, we called ourselves a “Social Media agency.” In 2012, we pivoted to call ourselves a “Social Business Agency.” Why did we do it? Conversation Shift We did it because “Social Media agency” limited the conversations we were having.  It always fell back into a talk about the newest Facebook feature or how to […]