Once the gatekeepers were removed and anyone was given the ability to create and promote their own content, the marketing landscape changed forever. Nowadays has the opportunity to become a notable writer, a podcaster, a video personality, or conversationalist. We are in the midst of a revolution that continues to affect brands, people, and governments.
Social Media has opened the door for people to share their passions and talents, and build an audience. Some of these people are subject matter experts, while others garner attention more for their a dynamic personalities. No matter how these individuals grow their audience, it’s clear that the attention they command, and the influence they wield, is not to be taken lightly.
From YouTubers to Instagrammers, Snapchatters to Podcasters, the market for brands to reach new audiences through influencers is vast and largely fragmented. Determining which people truly have influence can be a difficult task. Between automation, fake followers, channel fragmentation, and inconsistent and inadequate measurements, it is a time consuming task to identify and engage the right content creator for your brand.
We handle these challenges by taking a methodical approach to finding, vetting, and contacting internet influencers. We take the same strategic approach to identifying the appropriate influencer, as we do everything else.
Too many agencies waste time and money on influencers with no real audience or influence. At the end of the campaign they have no idea whether their efforts were worth it or not. By contrast, we define our metrics for success early on, and have clear expectations for what Influencer Marketing is capable of, and when it is the appropriate tool for our clients.