Once the gatekeepers were removed and anyone was given the ability to create and promote their own content, the marketing landscape changed forever. All companies are now competing to be heard, but it’s not just a competition with similar companies. Organizations of all types are competing for attention with everything, from cute kitten pictures to memes, business resources, family photos and everything else flowing through the news feeds. In order to capture the attention of the target audience, companies need to deeply understand what makes their audience tick and what is valuable to them.
All signs point online, and the signs are social.
We help companies understand who their target audience is and where that audience spends time online. We help companies understand how to best engage and influence their audience through interesting and relevant content. There is no template for this approach, there is only research, strategy and execution. We build custom solutions for each client. For companies that need to reach specific people and begin capturing mindshare, we can help. …and if you are trying to translate awareness into leads, we can help there too.
We help our clients determine the who, what, when and where of content strategy. We build content strategy from the ground up and provide our clients with a detailed plan of how to create, distribute, promote and get results from their content marketing.
Content Marketing and Inbound Marketing are very closely related tactics for using content (text, image, or video) to draw in an audience, earn their permission and trust, convert visitors to leads, and leads to sales.
Content Marketing Strategy
Content is the fuel of the social web.
Great content is discovered both through the serendipity brought on by social sharing, and through careful keyword and key phrase selection to draw in visitors via search engines. The web is a noisy place and the more effectively a brand can generate relevant and interesting content, the more likely it is to attract the appropriate audience and benefit from the reach earned through social sharing.
We work with brands to identify the correct audience, understand their motivations and interests, and create compelling, search optimized content to build trust and affinity. We then develop a tactical approach to converting passive visitors into leads.
Social Media Marketing Strategy
Social Media Marketing is the act of using Social Media channels to drive interest in a product or service by increasing awareness about the brand, and generating new leads through the use of storytelling, advertising, customer service and word-of-mouth.
Social Media offers unique marketing opportunities relative to traditional marketing, as the flow of information and communication is two-way rather than one-way.
As customers participate in the conversation about brands, the possible reach of a company’s marketing efforts is greatly expanded. We work with companies to understand this unique marketing environment and develop the best plan to create the largest and most targeted marketing activities.
Companies need to understand how to utilize each of the five components of Social Media to accomplish business objectives.
Other Digital Strategies
Email Marketing and Marketing Automation, SEO and Paid Search, Banner/Display Ads, Mobile Ads, and more…