Klout scores change overnight. People’s true priorities become clear.

Klout recently made changes to their service and people’s scores got shifted around. There was an outcry from people that I believe are fundamentally missing the point.

Also, please read this:

50 Kloutless Ways To Get Value From Twitter

Which includes this video:

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  1. says

    This was one of the more grounded, lucid, and (IMHO) correct viewpoints on the transition. I’ve been watching a lot of people belly ache about the change and frankly it’s boring. We might as well be arguing about experience points in *INSERT FAVORITE RPG* game.

    It’s unfortunate because Klout, like google analytics, can be valuable if used correctly and as a feedback mechanism. But any mechanism can be gamed/twisted to feel like we’re doing something right when we’re simply exploiting a flaw in the system.

    Anyway, enough said. Great vid :)

  2. says

    Let’s just call a spade a spade. Klout plays on the narcissism that social media has brought out in people.  While it is cool to look at “analytics” I really don’t care what my score is.  With the change of the score, I actually put less value on what it means than I did before.  The thing that bothers me about the change, is not the drop in scores, but the way Klout handled it.  Their business model is charging brands to have access to people that have “influence” over certain topics in the form of perks.  These “perks” are just marketing ploys and are really more for the brands than benefits for the influencers.  So.  If you are Klout, and in order to really sell access to these “influencers” why would you do something to totally piss them off.  Regardless of whether it is founded or unfounded, the complete failure of predicting people’s reaction to this change is a lack of emotional intelligence on the part of their management.  Personally, I know my influence and I don’t need a Klout score to accomplish things.  However, I won’t be supporting Klout perks or their brands any longer.

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