Build a profile of your target customer/audience Persona / Target Audience Ready to build a profile of your target audience. Step 1 of 5 20% DemographicsGender*malesfemalesmales and femalesAge range of*and*Relationship Status*singlemarriedseparateddivorcedwidowedEstimated SalaryEducationHigh SchoolCollegeGraduate Schoolan MBAlaw schoola Doctorate programJob TitleCEO/PresidentCMOCOOCFOVice PresidentDirectorManagerProximityPlease enter a value between 1 and 1000.Geography BehaviorsWhich best describes this personEach type of buyer makes decisions based on their own style. Some are analytical, some are emotional. Some are risky, some are risk-averse.Powerful and DecisiveConsensus-seekingRelationship-orientedSkeptical and GuardedCalculated and AnalyticalRisky and BoldWhat is the primary online behavior of this audience?*creator: writing blogs, creating videos or podcastscritic: responding to and interacting with contentcollector: pinning, bookmarking, collectinglurker/observer: passively looking at and consuming content but not saying anythinginactive: does not use the internetSpheres of Influence*Where do these people tend to get their information from? Check all that apply Friends and Family Referral / Recommendation Professional Referral / Recommendation Research using Search Engines Industry Experts Live Events / Trade Shows Webinars Online Media, such as Blogs, Podcasts, and News sites Traditional Media such as Newspapers, Radio or Television Social Media Advertising Select up to 3 Social Media sites that they most frequently use.* Facebook Twitter Linkedin Instagram Snapchat Slideshare YouTube Pinterest Google+ Meetup Flickr Vine Periscope Quora Other Where do they spend time online?*What are some words and phrases they might use to search for you or your solution on Google?* InterestsHobbies include...Favorite TV Shows, Movies, and Music Identifying Problems & SolutionsWhat is the customer's problem?*Enter a description of the problem they face in their role. Write this in THEIR words.What do they REALLY want?*They have a deep desire for something to happen. It is the result of their problem being solved. What does the ideal world look like? Write this in their words.What are some of the challenges, obstacles, and/or mental, emotional, or intellectual blockages standing in their way?Write this in THEIR words Give your target customer a first name*Upload a photo to represent this personAccepted file types: jpg, png.Enter your email and we'll send you a profile of your target customer*Your email is safe with us, we just need this to send you the output of this form. Would you like to join our email list?As an added bonus, we'll give you a copy of the Complete and Essential Social Strategy Framework. Yes, sign me up NameThis field is for validation purposes and should be left unchanged. This iframe contains the logic required to handle AJAX powered Gravity Forms.