SMSS Boston 2014: Getting Creative – Best Practices in Creating a Powerful Content Strategy

Slides Content Strategy & Editorial Calendar Workshop from Jeff Gibbard Additional Resources Building a Buzzworthy Content Marketing Strategy (My slides from SMSS Boston 2013) Posts about content on Social Media Philanthropy Social Technographics Tool Pew Internet Research Build a profile of your target audience Copyblogger Copyblogger Magnetic Headlines Social Triggers If I were a realtor […]

Mainline School Night, Part II: Social Media & Content Strategy

Slides Social Media and Content Strategy Presentation from Jeff Gibbard Resources Join the Lower Merion School Night Social Media Strategy Facebook Group Canva (Social Media graphics made easy) Fiverr TaskRabbit ODesk SocialBro Balloon Dresses Seth Godin’s KickStarter Campaign / Case Study How To: Use Pinterest for Social Business from Jeff Gibbard

SMSS San Francisco 2014: Keeping Current: Developing and Updating Your Company’s Social Media Policies & Guidelines

SMSS San Francisco 2014: Keeping Current: Developing and Updating Your Company’s Social Media Policies & Guidelines from Jeff Gibbard socialmediagovernance.com Putting out Fires: How Crisis and Fire share similar properties Why the start of the New Year might be a good time for crisis planning Key Takeaways – Your Employees Are Essential Did you know […]