The Resurrection of Google+

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On July 19th, I posted my longest blog post ever completely rethinking the path forward for Twitter. I’d read eulogies and heard bloggers predicting its demise and I wanted to contribute a verse. Today, I want to resurrect Google+ into a legitimate competitor The first question you’re probably wondering is: Why? What is worth saving? For one, […]

Have You Been Misusing the Term “Social Media?”

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It changed our methods of communication. It altered the dynamic of influencing others. It revolutionized marketing strategies. It rendered mailing nearly obsolete. But what exactly is it? Though social media is such a crucial part of our daily lives, it’s so difficult to define. What exactly are the benchmarks in order for something to be […]

Finally, a CRM worth paying for

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If we’ve met anytime in the last few months, you’ve probably heard me talk at great length and passion about our new CRM. It has literally changed our business. For the uninitiated, CRM is probably the only other three letter acronym that haunts businesses besides SEO. A CRM, short for Customer Relationship Management, is a way […]

NO, Social Media is not making us less social

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Two days ago , I asked the question, “Is Social Media making us less social?“ Today I want to take an alternative view… Technology! You can choose to either reject it or embrace it, but the fact of the matter is that it is that you cannot escape it. Nineteenth century civilians complained that the Pony […]

Is Social Media Making Us Less Social?

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It’s a beautiful day in mid-July and I am at home with nothing to do. As I check my Snapchat story updates, I am reminded that my friend, Sally, has just returned home from Aruba. (She obviously couldn’t resist the geotag op from the local airport.) I text her to make plans for a lunch […]