This post is an observation about something that is a problem for many brands getting into social media. One of the things we do for our clients is identify the correct sites to use, explain why to use them, and then help with the setup of these selected sites. If […]
Should I Outsource My Social Media Strategy?
“Should I Outsource My Social Media Strategy?” That’s a good question. Stop me if you’ve heard this one but the answer is: It depends Do you have someone on the internal team with experience implementing a social communications strategy? Are you confident that someone internally is well-versed enough with the […]
Five posts that we wrote you may not have seen
Recently, I made the decision to shut down Social Media Philanthropy, my social media blog that I started in 2008. I did this because I needed to focus our content strategy and post more frequently on True Voice Media. But Social Media Philanthropy isn’t the only place we blog outside […]
EXTRA! EXTRA! Read all about it. True Voice Media in the news
This post is, admittedly, totally self-serving, but we really are awfully proud of the coverage we’ve gotten in the press recently. One of the reasons we’re so proud of is that we are not a PR firm, nor do we employ a PR firm, and yet we have been given […]
This week from Florida – IBM Connect
This week I will be working remotely from Orlando, Florida while attending the IBM Connect Social Business Conference. I was invited to attend as a member of the Press covering the new announcements coming out of IBM, and getting the chance to speak with some of the top IBMer in […]
The problem with aggregate data and reports
Everytime a new report comes out that says “____ is the best network for businesses” OR “____ is the best time to post on ______” there are hoards of fresh, new community managers taking the reports as gospel. The problem is, there are far too many variables for these reports […]
3 Things Dr. Martin Luther King (MLK) Can Teach Us About Social Media
Good, you clicked through to this link bait headline. Let’s get right into it: If you honestly have something like this planned into your content strategy…STOP. If you find yourself clicking on links like this…STOP. (after this one, of course) We, collectively, as content producers, need to cease tying every […]
What are the best social management tools?
What are the best social management tools? At True Voice Media, we are HUGE fans of Hootsuite. We’ve been using it since sometime in 2009 (I think). It’s cost effective, comprehensive, has great functions for teams, and superb built in analytics. Some other contenders are: Sprout Social Spredfast Wildfire Shoutlet […]
What is your preferred method for convincing pessimistic people that social media and content marketing matter in business?
“What is your preferred method for convincing pessimistic people that social media and content marketing matter in business?” First of all, I don’t like to be in the business of “convincing.” Anyone that is so opposed to the idea that social media and content marketing could help their business that […]
Merry Christmas… Hope you got something good
But just in case you didn’t, the first person to email me with the subject: “Happy Holidays” gets 2 free hours of True Voice Media consulting to use or give away. ($500 value) Happy Holidays from all of us at True Voice Media.