Should I Outsource My Social Media Strategy?

“Should I Outsource My Social Media Strategy?” That’s a good question.  Stop me if you’ve heard this one but the answer is: It depends Do you have someone on the internal team with experience implementing a social communications strategy? Are you confident that someone internally is well-versed enough with the […]

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The problem with aggregate data and reports

Everytime a new report comes out that says “____ is the best network for businesses” OR “____ is the best time to post on ______” there are hoards of fresh, new community managers taking the reports as gospel.  The problem is, there are far too many variables for these reports […]

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What is your preferred method for convincing pessimistic people that social media and content marketing matter in business?

“What is your preferred method for convincing pessimistic people that social media and content marketing matter in business?” First of all, I don’t like to be in the business of “convincing.”  Anyone that is so opposed to the idea that social media and content marketing could help their business that […]

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