It’s getting to the point where we can’t just read something…without thinking about something else we want to read. So we open another tab, and another tab, and so on. We scroll down the page without reading a word and then see a picture. Our brains go Ooooooh, Ahhhhhhhhh. Brain […]
Social Media: Where’s the beef?
Maybe you’ve been using Twitter for several months now and haven’t seen a result. Maybe you’ve been posting content everyday to your Facebook page and no one is commenting. You may be thinking, “what’s the deal, I’ve committed to this and still I’m seeing no results” Before you give up, […]
The problem with free: domain names vs profiles
This post is an observation about something that is a problem for many brands getting into social media. One of the things we do for our clients is identify the correct sites to use, explain why to use them, and then help with the setup of these selected sites. If […]
Should I Outsource My Social Media Strategy?
“Should I Outsource My Social Media Strategy?” That’s a good question. Stop me if you’ve heard this one but the answer is: It depends Do you have someone on the internal team with experience implementing a social communications strategy? Are you confident that someone internally is well-versed enough with the […]
The problem with aggregate data and reports
Everytime a new report comes out that says “____ is the best network for businesses” OR “____ is the best time to post on ______” there are hoards of fresh, new community managers taking the reports as gospel. The problem is, there are far too many variables for these reports […]
3 Things Dr. Martin Luther King (MLK) Can Teach Us About Social Media
Good, you clicked through to this link bait headline. Let’s get right into it: If you honestly have something like this planned into your content strategy…STOP. If you find yourself clicking on links like this…STOP. (after this one, of course) We, collectively, as content producers, need to cease tying every […]
What are the best social management tools?
What are the best social management tools? At True Voice Media, we are HUGE fans of Hootsuite. We’ve been using it since sometime in 2009 (I think). It’s cost effective, comprehensive, has great functions for teams, and superb built in analytics. Some other contenders are: Sprout Social Spredfast Wildfire Shoutlet […]
What is your preferred method for convincing pessimistic people that social media and content marketing matter in business?
“What is your preferred method for convincing pessimistic people that social media and content marketing matter in business?” First of all, I don’t like to be in the business of “convincing.” Anyone that is so opposed to the idea that social media and content marketing could help their business that […]
How do I know if social media is generating leads for my business?
How do I know if social media is generating leads for my business? The first thing you need to do is determine what a “lead” is. Is a lead someone who fills out a contact us form? Is it someone that calls you on the phone? Is it someone that […]
How would you measure the ROI in social media?
How would you measure the ROI in social media? Measuring social media ROI is easy…provided you have the following, An ACCURATE way to measure: Revenue generated via Social Media Expenses for social media activity. Calculate Social ROI I made it easy for you, I made you a spreadsheet. <— Click to […]